Parham Donyai is a respected entrepreneur and founder of several successful ventures, including LA Muscle® Sports Nutrition, LA Muscle® Retail Stores, Louxe® Supercar Hire, and The Active Channel on SKY—Europe’s No.1 Health & Fitness TV channel. He is also a trusted mentor to businesses and elite athletes.

A former lawyer, Parham is a multifaceted creator—author, photographer, designer, hobby musician, and a collector of fine cars and art. He is a qualified Complementary Medicine practitioner, trained in Zone Therapy by the legendary Joseph Corvo, therapist to royalty including Princess Diana. Parham earned top grades in Reflexology in the 1990s and is widely regarded as one of the world’s leading authorities on Zone Therapy. Parham is also a qualified hypnotherapy practitioner and experienced NLP master.

Combining Reflexology, Zone Therapy, and Naturopathy, he has authored several books and hundreds of articles on health, nutrition, and natural healing. Parham splits his time between his residences in Gibraltar, Portugal, Spain, and the UK.