Parham Donyai is an entrepreneur and founder of several successful businesses including LA Muscle® Sports Nutrition, LA Muscle® Retail and The Active Channel on SKY which became Europe's No.1 Health & Fitness TV Channel. He is also a mentor to businesses as well as top athletes. Parham is an ex lawyer, author, photographer, hobby musician, designer and collector.

Parham is a qualified Complimentary Medicine practitioner, having been introduced to Zone Therapy by Joseph Corvo, the therapist to celebrities and Royalty such as Princess Diana. Parham qualified as a Reflexologist in the 1990s with the highest grades and is one of the most knowledgeable people in the world on Zone Therapy. He combines Reflexology, Zone Therapy and Naturopathy and has written several books and hundreds of articles on health, nutrition, diet and the natural treatment of ailments.

Parham divides his time between his properties in Gibraltar, Portugal, Spain and the UK.